Do You Have a Signature Offer in Your Business?Feb 01, 2023
If you are a new online entrepreneur or you have been focusing primarily on providing 1:1 service packages, then chances are you may not have a signature offer in place for your business. While you can still run a successful business providing 1:1 packages, it will not allow your business to grow and scale.
What is a Signature Offer?
A Signature Offer, also called a Flagship Offer, is the centrepiece of your business. It is what sets you apart from your competitors, and it is what you will hang your hat on as an expert and leader in your industry.
A signature offer can include the following:
- 1:1 Coaching
- Group Coaching
- Pre-Recorded Courses
Often they are a hybrid of these delivery methods and take place over a set period of time. The Signature Offer solves a problem in one area and creates a powerful transformation for the client.
Your Asset Framework
Everything that you know and everything that you teach in your business forms part of your Asset Framework. The Signature Offer sits within the asset framework but should encompass all of what your Asset Framework contains.
The signature offer should focus on solving a particular problem the client has to make sure that you can move them from problem to solution within the time allocated in the signature offer container. You may think that you are providing more value by giving the client everything you have, but what may happen instead is that your client feels overwhelmed and fails to complete the program.
Another important reason why you should not include everything is that some of your asset framework can be used to create offers at different price points, which can be used to qualify new leads coming into your business and prepare them to join your signature offer.
What does this look like in practice?
Imagine you are a Health Coach with a 12-week signature program for women who want to get in the best shape of their lives and run a marathon. A potential client who is interested in getting in better shape and wants to run a marathon one day, but can currently only run 5k, wouldn’t sign up for the program. But if this coach offered a self-study online course about nutrition and how to start building up your running stamina, then this client would likely purchase that program.
The coach would have met this client where she was on her journey and helped prepare her to be ready to join the signature program at another time.
Your Signature Offer
As I mentioned, the Signature Offer should be time bound and provide a solution to one of your client’s biggest pain points, and the client should have a tangible outcome at the end of the program.
Your Signature Offer should have its own framework which walks your client through how you can solve their problem step-by-step. Do not be vague when it comes to your signature offer. While you may ‘hold space’ for a client, that is not a compelling enough reason of its own to make a high-ticket purchase from you.
When considering your Signature Offer, it is a good idea to structure it in a way that would allow you to eventually step away from the delivery of the offer. While I am sure that you are passionate about your business, one day you may want to reduce the amount of hours you spend on delivering the programs you offer. You can hire and train associate coaches one day and have pre-recorded content mixed with live sessions.
If you want to find out more about it, I am running a FREE 5-Day Training from 13th-17th March at 7pm UK time where I am covering this and much more. Reserve your place Here.